The people behind Ideal Development, Inc.
Ideal Development, Inc. (IDI) was founded by Carlos R. Rosa in 2007. Mr. Rosa has amassed a global network of professionals, each highly adept in their media and business disciplines, who bring decades of diverse experience and a history of success. Combining business, legal and Medical acumen with technical savvy and creative talent, the team works together to ensure that Initiative, expertise, decisiveness and a laser-like focus on results are met with every project Ideal Development, Inc. takes on.
Carlos R Rosa
President / CEO
Mr. Rosa is well-seasoned entrepreneur who understands the challenges of taking a project from concept to completion, from identifying oppurtunities, developing the right managment, business and marketing strategies towards coming full circle to the intended goals. He is also an accomplished media facilitator and producer and a specialist in marketing from concept to production and creative design. Mr. Rosa has 18 years of experience in all aspects of production including print, video, film, music and audio productionas well in the development interactive multi-media and new media retail products. He is responsible for shaping Ideal Development's long-term vision and is its driving force across IDI's portfolio of companies. Prior to founding Ideal Development, Inc., Mr. Rosa previously owned and operated several high-end production and technology-driven marketing companies, successfully developing and deploying information-driven and communications-based products, as well as audio/visual-rich products for many client companies.
In recent years, Mr. Rosa has focused on the use of information technology, new media technology, and multimedia enriched content models, as well as the use of multi-lingual platforms to facilitate public health and patient care, and to provide access to medical information at both the professional and lay levels. One of these projects in development is Tu Salud America.™ (please visit Ideal/IP for more information).
Abraham B. Bornstein, MD, FACC
Board Member - Director of Healthcare Projects
Dr. Bornstein is a board-certified cardiologist who is currently an Assistant Professor of Medicine in Pediatrics at the Weill Cornell Medical College, serving in the divisions of both Cardiovascular Pathophysiology, as well as Pediatric Cardiology in the area of adult congenital heart disease. He has more than 25 years of clinical practice experience in invasive and interventional cardiology, as well as critical care medicine. Dr. Bornstein is currently enrolled in the Graduate Biomedical Informatics Program at Columbia University. Along with recently attained experience in medical informatics (telemedicine), medical education, and medical research, he has helped establish ‘Hospitals Without Borders’, a new global telemedicine initiative, in partnership with New York Presbyterian Hospital.
Dr. Bornstein has collaborated with the Division of Pediatric Cardiology to establish an obesity council as well as an obesity research working group which includes physicians, nutritionists, and medical researchers from all the pediatric subspecialties as well as the Weill Cornell Medical College Clinical Research Center (GCRC), who currently meet on a monthly basis in order to help design and implement research protocols addressing childhood obesity, the metabolic syndrome, diabetes mellitus, as well as subclinical atherosclerotic vascular disease. In conjunction with The Rogosin Institute, the Division of Pediatric Cardiology, and Vascular Surgery, he has worked to help establish a vascular screening program to detect undiagnosed or subclinical vascular disease in overweight and or obese children, as well as children with the metabolic syndrome or DM. A comprehensive coronary risk factor assessment and profile will be developed for each child. Modalities utilized to evaluate the status of their vascular system will include flow mediated forearm vasodilation, carotid ultrasound to assess intima-medial thickness, CT angiography, and intravascular ultrasound (IVUS) as clinically indicated.
At Weill Cornell Medical College, He has been extensively involved at many levels of medical education, including medical student, pediatric housestaff, medical housestaff, and cardiology fellow training. He has also participated in provision of content for the PBL medical school curriculum, as well as content for CME and teleconferencing.